Retail Brand Scales Consistent In-Store Selling Across 600+ Outlets with AI-Powered Sales Enablement

A well-known national lifestyle retail brand with over 600 outlets was looking to improve frontline sales execution at scale. With thousands of customer interactions happening daily across stores, maintaining consistent product storytelling, selling quality, and associate confidence had become increasingly difficult.

Sales performance varied widely across locations, largely driven by individual instinct rather than structured selling practices. Managers had limited visibility into readiness and coaching needs, and traditional training methods failed to reinforce skills consistently on the shop floor.

To solve this, the brand partnered with Eubrics to introduce AI-powered sales enablement—designed to standardize conversations, reinforce skills daily, and improve conversion quality across its entire retail network.

The organization aimed to:

• Create consistent, high-quality in-store sales conversations across all outlets

• Reduce reliance on instinct-driven selling

• Enable structured, repeatable practice for frontline associates

• Provide managers with clear visibility into readiness and performance

• Reinforce sales skills continuously without increasing operational effort

The organization implemented Eubrics’ AI Sales Roleplay Bot, purpose-built to support frontline sales associates with real-time guidance, practice, and coaching reinforcement.

Key components included:

AI-Guided Sales Conversations

AI bots standardized sales pitches and product storytelling, ensuring consistent, high-quality conversations across all outlets.

On-Demand Roleplay & Practice

Associates practiced real customer scenarios with AI, receiving instant feedback to improve speed, confidence, and consistency before live interactions.

Predictive, Data-Driven Coaching

Real-time signals on conversation quality and risk helped managers intervene early with targeted coaching instead of reactive follow-ups.

Continuous Reinforcement via Tips Vault

Personalized micro-nudges reinforced tone, behavior, and product articulation weekly, ensuring skills didn’t fade over time.

The AI-driven approach delivered measurable improvements in sales quality, engagement, and coaching effectiveness:

+15% Call Quality Score Improvement

Average scores increased from 66% to 81%, reflecting more structured and effective sales conversations.

94% Coaching Plan Completion

1,265 out of 1,355 assigned coaching plans were completed, demonstrating strong follow-through and manager effectiveness.

100% Associate Engagement

All targeted users actively logged in and engaged with the AI Sales Bot.

4.8 / 5 Call Experience Rating

Associates rated the experience highly for ease of use and real-world relevance.

99% AI Sales Bot Call Completion

Near-total completion reflected strong usability and integration into daily workflows.

After deploying Eubrics AI, the organization moved from fragmented, observation-led training to a centralized, AI-led sales capability engine.

Sales conversations became more consistent across outlets, skill improvement was measurable, and coaching became proactive rather than reactive—all without adding complexity to frontline operations.

Before vs After

By embedding AI directly into frontline sales workflows, the organization successfully transformed in-store selling from inconsistent and instinct-driven to structured, measurable, and scalable.

Eubrics enabled consistent sales execution across hundreds of outlets, improved associate confidence, and gave managers the visibility needed to coach effectively—without disrupting daily retail operations.

This case study highlights how AI-powered sales enablement can drive real, measurable improvements in conversion quality and frontline performance at scale.