Eubrics prepares SDRs, AEs, solution consultants and partners for high-stakes sales conversations with AI roleplay, live guidance and conversation analytics.
Reps must diagnose the business problem, navigate a buying committee, translate technical detail into measurable value, and maintain momentum across a long, non-linear deal—while managers still have limited time to coach every stage.
New sellers learn products and methodology, but get too little realistic practice before live discovery, demos, and executive conversations.
Generic demos and weak business
cases
CRM stages show where a deal sits, but not whether the rep built a compelling case, engaged the right people, or earned the next step.
Reactive coaching and hidden revenue
leakage
Real results from enterprise sales teams closing more complex deals with greater confidence and consistency.
Built for the B2B conversations that determine deal quality
Configure Eubrics around the discovery flow, product depth, stakeholders, objections, proof requirements, and commercial outcomes of each B2B sales motion.
Complete B2B sales performance system
Move from generic product training and manager-dependent coaching to repeated deal practice, in-the-moment support, and measurable stage-wise improvement.
Configured to your go-to-market motion
Use the frameworks your teams already follow to configure realistic buyer personas, stage-wise scenarios, live guidance, scorecards, and coaching aligned to how your organization wins.
Products, solutions, use cases, technical architecture, proof, and implementation context
Buyer personas, industries, account types, objections, priorities, and languages
Qualification, discovery, demo, validation, business case, procurement, and negotiation stages
Behavioral, technical, methodology, compliance, and conversation-quality scorecards
B2B deal-scenario builder
Solution
Product & value
Capabilities, use cases, proof, implementation, commercial model, and differentiation.
Buyer
Persona & context
Role, priorities, account situation, objections, influence, and decision criteria.
Deal
Stage & standards
Discovery, qualification, consensus, proof, negotiation, compliance, and next step.
Role configuration
SDR · AE · SE · Partner seller
Measured outcome
Capability to win
Try a B2B buying-committee persona
Experience how Eubrics changes the conversation for different priorities, objections, levels of influence, and stages in a complex deal.
Inbound Call
Moderate
Matthew Rodriguez
Corporate Learning & Development Strategist
English
Optimistic
Polite
Explain your product and convince the customer to move to the next step...
Outbound call
Moderate
Christopher Lee
Revenue Operations Leader
English
Thoughtful
Curious
Explain your product and convince the customer to move to the next step...
Inbound Call
Moderate
William Garcia
Strategic Finance & Procurement Leader
English
Neutral
Curious
Explain your product and convince the customer to move to the next step...
Discovery Call
Moderate
Matthew Lopez
People Operations Leader
English
Neutral
Thoughtful
Explain your product and convince the customer to move to the next step...
Scale the practice, feedback, and coaching that managers cannot provide consistently across every rep, stakeholder, and stage.
Replace one-off mock calls with a measurable readiness system.
Eubrics gives sellers repeated practice across real account situations, scores the skills that determine deal quality, and links improvement to stage execution and business outcomes.
Role, product, and stage-specific readiness
Generic onboarding
Repeat practice across buying personas
One mock call
Rep-level scorecards and coaching priorities
Manager sampling
Visibility into conversation and capability gaps
Pipeline stage only
45 → 24 days
Sales ramp in a B2B program
30%
Higher revenue / funnel impact
25%
Higher sales compliance
Objection Handling
Value Articulation
Everything you need to know about the product and more.
How do AI sales roleplays work on the Eubrics platform?
Sales reps interact with AI-generated customer personas that simulate real buyers, objections, and sales scenarios. These conversations feel like real calls, allowing reps to practice discovery, objection handling, and closing in a realistic and repeatable environment.
How does Eubrics customize training for our sales team?
Eubrics allows you to configure customer personas, industry scenarios, ICPs, and sales workflows specific to your organization. The platform adapts roleplays and evaluations to mirror your real sales conversations and processes.
What insights and analytics does the platform provide?
Eubrics provides real-time insights into rep performance, skill gaps, strengths, and readiness levels. Leaders can track improvement across teams, identify coaching opportunities, and measure the impact of training.
Can Eubrics integrate with our existing tools?
Yes. Eubrics integrates with major CRM, HRMS/HRIS, and ATS systems, making it easy to connect training data with your existing workflows.
Does Eubrics replace sales managers or trainers?
No. Eubrics augments sales leaders by providing scalable practice, feedback, and performance insights, allowing managers to focus on targeted coaching and strategic development.
How quickly can we see results?
Most teams begin seeing improvements in sales readiness, confidence, and call quality within the first few weeks as reps consistently practice and receive feedback.
What industries does Eubrics support?
Eubrics supports a wide range of industries including B2B SaaS, banking, insurance, financial services, and contact centers. Roleplays can be tailored to any sales motion or industry context.
How secure is our data on the platform?
Eubrics uses enterprise-grade security with encrypted data storage and complies with industry standards including ISO 27001 and SOC 2, ensuring your training data remains protected.
How long does it take to implement Eubrics?
Most teams can get started within a few days. Our team helps configure roleplays, evaluation metrics, and scenarios tailored to your sales environment.
Can we create our own evaluation metrics and scorecards?
Yes. Eubrics allows organizations to define custom competency frameworks and scorecards aligned with their sales methodology and coaching goals.
Is Eubrics suitable for onboarding new sales hires?
Yes. Eubrics is widely used for onboarding, enabling new hires to practice real sales conversations and build confidence before engaging with actual customers.
How is Eubrics different from traditional sales training?
Traditional training focuses on theory and one-time workshops, while Eubrics provides continuous practice, AI-driven feedback, and measurable readiness insights to ensure skills translate into real performance.
