AI sales performance for complex B2B teams
AI sales performance for complex B2B teams
AI sales performance for complex B2B teams
Help every B2B seller
Help every B2B seller
Help every B2B seller
Prepare SDRs, AEs, solution consultants, and partners for every high-stakes sales conversation with AI roleplays, live guidance, and conversation analytics.
Reduction in ramp time
Reduction in ramp time
47%
47%
47%
Higher revenue / funnel impact
Higher revenue / funnel impact
30%
30%
30%
Higher sales compliance
Higher sales compliance
25%
25%
25%
Before Call
Practice
AI Sales Roleplay
Benjamin Clark
English
Urban Affluent Cardholder
Why should I switch?
During Call
Guide
Live Call Guidance
After Call
Improve
Post-Call Analytics
Before Call
Practice
AI Sales Roleplay
Benjamin Clark
English
Urban Affluent Cardholder
Why should I switch?
During Call
Guide
Live Call Guidance
After Call
Improve
Post-Call Analytics
Before Call
Practice
AI Sales Roleplay
Benjamin Clark
English
Urban Affluent Cardholder
Why should I switch?
During Call
Guide
Live Call Guidance
After Call
Improve
Post-Call Analytics
Before Call
Practice
AI Sales Roleplay
Benjamin Clark
English
Urban Affluent Cardholder
Why should I switch?
During Call
Guide
Live Call Guidance
After Call
Improve
Post-Call Analytics
Trusted by Leading Enterprises
Trusted by Leading Enterprises
Trusted by Leading Enterprises
Trusted by Leading Enterprises
Why complex B2B deals stall
Why complex B2B deals stall
Complex deals are won by helping buyers decide—not by pitching products.
Complex deals are won by helping buyers decide—not by pitching products.
Complex deals are won by helping buyers decide—not by pitching products.
Reps must diagnose the business problem, navigate a buying committee, translate technical detail into measurable value, and maintain momentum across a long, non-linear deal—while managers still have limited time to coach every stage.
Reps ramp on content, not real deals
Reps ramp on content, not real deals
New sellers learn products and methodology, but get too little realistic practice before live discovery, demos, and executive conversations.
Slow productivity and inconsistent first customer meetings
Delayed productivity, higher ramp cost, and lost opportunities
Slow productivity and inconsistent first customer meetings
Discovery stays too
shallow
Discovery stays too
shallow
Discovery stays too
shallow
Reps capture surface pain but fail to quantify business impact, urgency, decision criteria, and the cost of doing nothing.
Reps capture surface pain but fail to quantify business impact, urgency, decision criteria, and the cost of doing nothing.
Generic demos and weak business
cases
Buying groups do not reach consensus
Buying groups do not reach consensus
Buying groups do not reach consensus
Champions, finance, IT, security, procurement, users, and executives evaluate different risks and outcomes.
Champions, finance, IT, security, procurement, users, and executives evaluate different risks and outcomes.
Late-stage conflict, rework, and stalled decisions
Generic conversations and low relationship depth
Late-stage conflict, rework, and stalled decisions
Technical complexity overwhelms value
Technical complexity overwhelms value
Technical complexity overwhelms value
Sellers either oversimplify a complex solution or drown the buyer in features, architecture, specifications, and implementation detail.
Sellers either oversimplify a complex solution or drown the buyer in features, architecture, specifications, and implementation detail.
Low executive relevance and poor differentiation
Low executive relevance and poor differentiation
Objections change by stakeholder and stage
Objections change by stakeholder and stage
Budget, security, integration, switching risk, procurement, proof, and implementation concerns require different responses.
Budget, security, integration, switching risk, procurement, proof, and implementation concerns require different responses.
Discounting, defensive selling, and lost credibility
Discounting, defensive selling, and lost credibility
Leaders see pipeline, not conversation quality
Leaders see pipeline, not conversation quality
CRM stages show where a deal sits, but not whether the rep built a compelling case, engaged the right people, or earned the next step.
Reactive coaching and hidden revenue
leakage
PROVEN OPERATIONAL METRICS
PROVEN OPERATIONAL METRICS
B2B Sales Training That Delivers Measurable Business Impact
B2B Sales Training That Delivers Measurable Business Impact
Real results from enterprise sales teams closing more complex deals with greater confidence and consistency.
47%
47%
Reduction in ramp time
30%
30%
Higher revenue / funnel impact
25%
Higher sales compliance
82%
Call quality score
47%
Reduction in ramp time
25%
Higher sales compliance
30%
Higher revenue / funnel impact
82%
Call quality score
Built for the B2B conversations that determine deal quality
One platform. Different products, buying groups, and paths to value.
One platform. Different products, buying groups, and paths to value.
Configure Eubrics around the discovery flow, product depth, stakeholders, objections, proof requirements, and commercial outcomes of each B2B sales motion.
Saas & Technology
IT Services & Consulting
Industrial & Manufacturing
Channel & Partner Sales
Turn product demos into decision-ready business cases.
Prepare SDRs, AEs, and solution consultants to uncover business impact, align executive and technical stakeholders, navigate security and procurement, and connect product capability to measurable outcomes.
Improve discovery, qualification, and demo relevance.
Handle security, integration, pricing, and implementation objections.
Build stronger champions and multi-threaded buying groups.
Chief Financial Officer
Evaluating ROI, risk, and time to value
“Your platform looks capable, but where is the quantified business case?”
AI guidance
Move from features to financial impact.
Confirm the current cost, baseline performance, implementation assumptions, and decision criteria before presenting an outcome-led business case.
Impact
ROI
Consensus
Saas & Technology
IT Services & Consulting
Industrial & Manufacturing
Channel & Partner Sales
Turn product demos into decision-ready business cases.
Prepare SDRs, AEs, and solution consultants to uncover business impact, align executive and technical stakeholders, navigate security and procurement, and connect product capability to measurable outcomes.
Improve discovery, qualification, and demo relevance.
Handle security, integration, pricing, and implementation objections.
Build stronger champions and multi-threaded buying groups.
Chief Financial Officer
Evaluating ROI, risk, and time to value
“Your platform looks capable, but where is the quantified business case?”
AI guidance
Move from features to financial impact.
Confirm the current cost, baseline performance, implementation assumptions, and decision criteria before presenting an outcome-led business case.
Impact
ROI
Consensus
Complete B2B sales performance system
Improve deal execution before, during, and after every customer conversation.
Improve deal execution before, during, and after every customer conversation.
Improve deal execution before, during, and after every customer conversation.
Move from generic product training and manager-dependent coaching to repeated deal practice, in-the-moment support, and measurable stage-wise improvement.
Before the Call
AI Sales Roleplay
During the Call
Real-Time Guidance
After the Call
Post-Call Analytics
Practise the deal—not just the pitch.
Reps rehearse against AI buyers configured around your product, market, methodology, deal stage, stakeholder role, objections, language, and difficulty.
Inbound Call
William Garcia
Moderate
Strategic Finance & Procurement Leader
English
Thoughtful
Neutral
Earn 10 XP
Inbound Call
James Williams
Moderate
Corporate Learning & Development Strategist
English
Patient
Optimistic
Earn 10 XP
Before the Call
AI Sales Roleplay
During the Call
Real-Time Guidance
After the Call
Post-Call Analytics
Practise the deal—not just the pitch.
Reps rehearse against AI buyers configured around your product, market, methodology, deal stage, stakeholder role, objections, language, and difficulty.
Inbound Call
William Garcia
Moderate
Strategic Finance & Procurement Leader
English
Thoughtful
Neutral
Earn 10XP
Inbound Call
James Williams
Moderate
Corporate Learning & Development Strategist
English
Polite
Optimistic
Earn 10XP
Before the Call
AI Sales Roleplay
During the Call
Real-Time Guidance
After the Call
Post-Call Analytics
Practise the deal—not just the pitch.
Reps rehearse against AI buyers configured around your product, market, methodology, deal stage, stakeholder role, objections, language, and difficulty.
Inbound Call
William Garcia
Moderate
Strategic Finance & Procurement Leader
English
Thoughtful
Neutral
Earn 10 XP
Inbound Call
James Williams
Moderate
Corporate Learning & Development Strategist
English
Polite
Optimistic
Earn 10 XP
Before the Call
AI Sales Roleplay
During the Call
Real-Time Guidance
After the Call
Post-Call Analytics
Practise the deal—not just the pitch.
Reps rehearse against AI buyers configured around your product, market, methodology, deal stage, stakeholder role, objections, language, and difficulty.
Inbound Call
William Garcia
Moderate
Strategic Finance & Procurement Leader
English
Thoughtful
Neutral
Earn 10XP
Inbound Call
James Williams
Moderate
Corporate Learning & Development Strategist
English
Polite
Optimistic
Earn 10XP
Configured to your go-to-market motion
Turn your sales methodology and product context into a measurable “sales code.”
Turn your sales methodology and product context into a measurable “sales code.”
Turn your sales methodology and product context into a measurable “sales code.”
Use the frameworks your teams already follow to configure realistic buyer personas, stage-wise scenarios, live guidance, scorecards, and coaching aligned to how your organization wins.
Products, solutions, use cases, technical architecture, proof, and implementation context
Buyer personas, industries, account types, objections, priorities, and languages
Qualification, discovery, demo, validation, business case, procurement, and negotiation stages
Behavioral, technical, methodology, compliance, and conversation-quality scorecards
B2B deal-scenario builder
Solution
Product & value
Capabilities, use cases, proof, implementation, commercial model, and differentiation.
Buyer
Persona & context
Role, priorities, account situation, objections, influence, and decision criteria.
Deal
Stage & standards
Discovery, qualification, consensus, proof, negotiation, compliance, and next step.
Role configuration
SDR · AE · SE · Partner seller
Measured outcome
Capability to win
Try a B2B buying-committee persona
Meet the stakeholders your reps need to be ready for.
Meet the stakeholders your reps need to be ready for.
Meet the stakeholders your reps need to be ready for.
Experience how Eubrics changes the conversation for different priorities, objections, levels of influence, and stages in a complex deal.
Inbound Call
Moderate
Matthew Rodriguez
Corporate Learning & Development Strategist
English
Optimistic
Polite
Explain your product and convince the customer to move to the next step...
Outbound call
Moderate
Christopher Lee
Revenue Operations Leader
English
Thoughtful
Curious
Explain your product and convince the customer to move to the next step...
Inbound Call
Moderate
William Garcia
Strategic Finance & Procurement Leader
English
Neutral
Curious
Explain your product and convince the customer to move to the next step...
Discovery Call
Moderate
Matthew Lopez
People Operations Leader
English
Neutral
Thoughtful
Explain your product and convince the customer to move to the next step...
Customer results
Real Results from Teams Using AI Roleplay
Teams started with a clear goal, saw impact, and scaled what worked.
Guillermo Mata
“ My team and I had a great time using the Eubrics AI bots to pitch our product and handle objections that were spot-on to what we hear from real clients. It gave us a fun, real-time way to practice and warm up before actual sales calls. The scoring insights were surprisingly accurate and gave me clear visibility into my team’s performance. “
Christian Zaragoza
Himani Vardhani
“ As a sales trainer and roleplay lover, Eubrics has changed the game for me. The AI generates real-world objections and diverse responses that go beyond typical classroom roleplays, while custom metrics give us measurable insight into agent growth. The ability to tailor scenarios to our training programs has been incredibly valuable—and this feels like just the beginning. "
Guillermo Mata
Christian Zaragoza
“ Through our affiliation with Eubrics AI, participants in our 4-week training had access to AI-enhanced assessments, virtual mentoring, and interactive practice that reinforced real learning. Rather than encouraging shortcuts, Eubrics helped participants truly master concepts and think better on their feet- supporting stronger service delivery, empathy, and handling of tense situations. "
Rupal Shah Koshy
“ With the support of the Eubrics AI team, we built a technology-driven capability-building ecosystem for our frontline retail sales teams. This initiative is enabling Safari to deliver a consistent and superior customer experience across stores, while strengthening objection handling, boosting confidence, and enhancing brand storytelling. “
Nakul Sharma
Regional Head HR - North @Safari
Priya Nayak
“ Eubrics’ AI-powered learning module has been a key intervention in our ELP leadership academy at Airtel, enabling personalized development journeys aligned to individual roles and needs, making learning more impactful and engaging. The platform provides targeted interventions, strong visibility into progress, and data-backed insights on capability building. Our partnership with the Eubrics team has been seamless and highly supportive throughout. "
Himani Vardhani
Sr. Learning Partner at Airtel
Nakul Sharma
Shivani Mishra
Customer results
Real Results from Teams Using AI Roleplay
Teams started with a clear goal, saw impact, and scaled what worked.
Guillermo Mata
“ My team and I had a great time using the Eubrics AI bots to pitch our product and handle objections that were spot-on to what we hear from real clients. It gave us a fun, real-time way to practice and warm up before actual sales calls. The scoring insights were surprisingly accurate and gave me clear visibility into my team’s performance. “
Christian Zaragoza
Himani Vardhani
“ As a sales trainer and roleplay lover, Eubrics has changed the game for me. The AI generates real-world objections and diverse responses that go beyond typical classroom roleplays, while custom metrics give us measurable insight into agent growth. The ability to tailor scenarios to our training programs has been incredibly valuable—and this feels like just the beginning. "
Guillermo Mata
Christian Zaragoza
“ Through our affiliation with Eubrics AI, participants in our 4-week training had access to AI-enhanced assessments, virtual mentoring, and interactive practice that reinforced real learning. Rather than encouraging shortcuts, Eubrics helped participants truly master concepts and think better on their feet- supporting stronger service delivery, empathy, and handling of tense situations. "
Rupal Shah Koshy
“ With the support of the Eubrics AI team, we built a technology-driven capability-building ecosystem for our frontline retail sales teams. This initiative is enabling Safari to deliver a consistent and superior customer experience across stores, while strengthening objection handling, boosting confidence, and enhancing brand storytelling. “
Nakul Sharma
Regional Head HR - North @Safari
Priya Nayak
“ Eubrics’ AI-powered learning module has been a key intervention in our ELP leadership academy at Airtel, enabling personalized development journeys aligned to individual roles and needs, making learning more impactful and engaging. The platform provides targeted interventions, strong visibility into progress, and data-backed insights on capability building. Our partnership with the Eubrics team has been seamless and highly supportive throughout. "
Himani Vardhani
Sr. Learning Partner at Airtel
Nakul Sharma
Shivani Mishra
Customer results
Real Results from Teams Using AI Roleplay
Teams started with a clear goal, saw impact, and scaled what worked.
Guillermo Mata
“ My team and I had a great time using the Eubrics AI bots to pitch our product and handle objections that were spot-on to what we hear from real clients. It gave us a fun, real-time way to practice and warm up before actual sales calls. The scoring insights were surprisingly accurate and gave me clear visibility into my team’s performance. “
Christian Zaragoza
Himani Vardhani
“ As a sales trainer and roleplay lover, Eubrics has changed the game for me. The AI generates real-world objections and diverse responses that go beyond typical classroom roleplays, while custom metrics give us measurable insight into agent growth. The ability to tailor scenarios to our training programs has been incredibly valuable—and this feels like just the beginning. "
Guillermo Mata
Christian Zaragoza
“ Through our affiliation with Eubrics AI, participants in our 4-week training had access to AI-enhanced assessments, virtual mentoring, and interactive practice that reinforced real learning. Rather than encouraging shortcuts, Eubrics helped participants truly master concepts and think better on their feet- supporting stronger service delivery, empathy, and handling of tense situations. "
Rupal Shah Koshy
“ With the support of the Eubrics AI team, we built a technology-driven capability-building ecosystem for our frontline retail sales teams. This initiative is enabling Safari to deliver a consistent and superior customer experience across stores, while strengthening objection handling, boosting confidence, and enhancing brand storytelling. “
Nakul Sharma
Regional Head HR - North @Safari
Priya Nayak
“ Eubrics’ AI-powered learning module has been a key intervention in our ELP leadership academy at Airtel, enabling personalized development journeys aligned to individual roles and needs, making learning more impactful and engaging. The platform provides targeted interventions, strong visibility into progress, and data-backed insights on capability building. Our partnership with the Eubrics team has been seamless and highly supportive throughout. "
Himani Vardhani
Sr. Learning Partner at Airtel
Nakul Sharma
Shivani Mishra
Customer results
Real Results from Teams Using AI Roleplay
Teams started with a clear goal, saw impact, and scaled what worked.
Guillermo Mata
“ My team and I had a great time using the Eubrics AI bots to pitch our product and handle objections that were spot-on to what we hear from real clients. It gave us a fun, real-time way to practice and warm up before actual sales calls. The scoring insights were surprisingly accurate and gave me clear visibility into my team’s performance. “
Christian Zaragoza
Himani Vardhani
“ As a sales trainer and roleplay lover, Eubrics has changed the game for me. The AI generates real-world objections and diverse responses that go beyond typical classroom roleplays, while custom metrics give us measurable insight into agent growth. The ability to tailor scenarios to our training programs has been incredibly valuable—and this feels like just the beginning. "
Guillermo Mata
Christian Zaragoza
“ Through our affiliation with Eubrics AI, participants in our 4-week training had access to AI-enhanced assessments, virtual mentoring, and interactive practice that reinforced real learning. Rather than encouraging shortcuts, Eubrics helped participants truly master concepts and think better on their feet- supporting stronger service delivery, empathy, and handling of tense situations. "
Rupal Shah Koshy
“ With the support of the Eubrics AI team, we built a technology-driven capability-building ecosystem for our frontline retail sales teams. This initiative is enabling Safari to deliver a consistent and superior customer experience across stores, while strengthening objection handling, boosting confidence, and enhancing brand storytelling. “
Nakul Sharma
Regional Head HR - North @Safari
Priya Nayak
“ Eubrics’ AI-powered learning module has been a key intervention in our ELP leadership academy at Airtel, enabling personalized development journeys aligned to individual roles and needs, making learning more impactful and engaging. The platform provides targeted interventions, strong visibility into progress, and data-backed insights on capability building. Our partnership with the Eubrics team has been seamless and highly supportive throughout. "
Himani Vardhani
Sr. Learning Partner at Airtel
Nakul Sharma
Shivani Mishra
Selected enterprise sales outcomes
Selected enterprise sales outcomes
From product onboarding to repeatable complex-deal execution.
From product onboarding to repeatable complex-deal execution.
From product onboarding to repeatable complex-deal execution.
Scale the practice, feedback, and coaching that managers cannot provide consistently across every rep, stakeholder, and stage.
Replace one-off mock calls with a measurable readiness system.
Eubrics gives sellers repeated practice across real account situations, scores the skills that determine deal quality, and links improvement to stage execution and business outcomes.
Role, product, and stage-specific readiness
Generic onboarding
Repeat practice across buying personas
One mock call
Rep-level scorecards and coaching priorities
Manager sampling
Visibility into conversation and capability gaps
Pipeline stage only
45 → 24 days
Sales ramp in a B2B program
30%
Higher revenue / funnel impact
25%
Higher sales compliance
Objection Handling
Value Articulation
100
100
100
100
80
80
80
80
60
60
60
60
40
40
40
40
20
20
20
20
0
0
0
0
Score
Score
Score
Score
Day 1
Day 1
Day 1
Day 1
Day 2
Day 2
Day 2
Day 2
Day 3
Day 3
Day 3
Day 3
Day 4
Day 4
Day 4
Day 4
Day 6
Day 6
Day 6
Day 6
Days
Days
Days
Days
Built for how enterprises buy
A compliance posture that security and procurement can sign off on quickly.
4.7 out of 5
G2 Rating
ISO 27001 certified
Independently audited information security management system.
SOC 2 compliant
Controls audited for security, availability, and confidentiality.
End-to-End Encryption
Data encrypted at rest and in transit across every call and record.
Role-based access
Granular permissions so managers, reps, and admins see only what they should.
Built for how enterprises buy
A compliance posture that security and procurement can sign off on quickly.
4.7 out of 5
G2 Rating
ISO 27001 certified
Independently audited information security management system.
SOC 2 compliant
Controls audited for security, availability, and confidentiality.
End-to-End Encryption
Data encrypted at rest and in transit across every call and record.
Role-based access
Granular permissions so managers, reps, and admins see only what they should.
Built for how enterprises buy
A compliance posture that security and procurement can sign off on quickly.
4.7 out of 5
G2 Rating
ISO 27001 certified
Independently audited information security management system.
SOC 2 compliant
Controls audited for security, availability, and confidentiality.
End-to-End Encryption
Data encrypted at rest and in transit across every call and record.
Role-based access
Granular permissions so managers, reps, and admins see only what they should.
Built for how enterprises buy
A compliance posture that security and procurement can sign off on quickly.
4.7 out of 5
G2 Rating
ISO 27001 certified
Independently audited information security management system.
SOC 2 compliant
Controls audited for security, availability, and confidentiality.
End-to-End Encryption
Data encrypted at rest and in transit across every call and record.
Role-based access
Granular permissions so managers, reps, and admins see only what they should.
Connect Eubrics to the systems your teams already use.
Bring together role data, employee information, learning resources, performance signals, and development activity across your existing HR and learning ecosystem—without replacing the tools you already use.
CRM
HRMS
ATS
Communication & SSO
Salesforce
HubSpot
Freshsales
Zoho CRM
10+ More Integrations
Connect Eubrics to the systems your teams already use.
Bring together role data, employee information, learning resources, performance signals, and development activity across your existing HR and learning ecosystem—without replacing the tools you already use.
CRM
HRMS
ATS
Communication & SSO
Salesforce
HubSpot
Freshsales
Zoho CRM
10+ More Integrations
Connect Eubrics to the systems your teams already use.
Bring together role data, employee information, learning resources, performance signals, and development activity across your existing HR and learning ecosystem—without replacing the tools you already use.
CRM
HRMS
ATS
Communication & SSO
Salesforce
HubSpot
Freshsales
Zoho CRM
10+ More Integrations
Connect Eubrics to the systems your teams already use.
Bring together role data, employee information, learning resources, performance signals, and development activity across your existing HR and learning ecosystem—without replacing the tools you already use.
CRM
HRMS
ATS
Communication & SSO
Salesforce
HubSpot
Freshsales
Zoho CRM
10+ More Integrations
See Eubrics with your banking business
Bring one product. One buying committee. One stage where deals stall.
We’ll show you how Eubrics prepares the rep, supports the live conversation, and turns the completed interaction into precise coaching and deal-quality visibility.
A scenario based on your real solution and customer
Your methodology, deal stages, product, and competency criteria
A tailored view of rep readiness and revenue-leakage risk
4.7 out of 5
G2 Rating
See Eubrics with your banking business
Bring one product. One buying committee. One stage where deals stall.
We’ll show you how Eubrics prepares the rep, supports the live conversation, and turns the completed interaction into precise coaching and deal-quality visibility.
A scenario based on your real solution and customer
Your methodology, deal stages, product, and competency criteria
A tailored view of rep readiness and revenue-leakage risk
4.7 out of 5
G2 Rating
See Eubrics with your banking business
Bring one product. One buying committee. One stage where deals stall.
We’ll show you how Eubrics prepares the rep, supports the live conversation, and turns the completed interaction into precise coaching and deal-quality visibility.
A scenario based on your real solution and customer
Your methodology, deal stages, product, and competency criteria
A tailored view of rep readiness and revenue-leakage risk
4.7 out of 5
G2 Rating
See Eubrics with your banking business
Bring one product. One buying committee. One stage where deals stall.
We’ll show you how Eubrics prepares the rep, supports the live conversation, and turns the completed interaction into precise coaching and deal-quality visibility.
A scenario based on your real solution and customer
Your methodology, deal stages, product, and competency criteria
A tailored view of rep readiness and revenue-leakage risk
4.7 out of 5
G2 Rating