Eubrics AI- Episode 15 : Turning Emerging Technologies into Everyday Performance

Dmitry Doshaniy

CEO at 10n Tech

Dmitry Doshaniy is a Dubai-based technology and sales leader with 18+ years of experience in enterprise technologies, having grown from engineer and architect to top manager and entrepreneur. Since 2016, he has led NNTC, a UAE-based software developer specializing in Industrial Metaverse, XR, AI, and enterprise IT — serving major clients like Saudi Aramco, Dubai Municipality, Arab Bank, and Expo 2020. He is also the founder of Bizdev.ae, a sales acceleration agency that helps B2B tech companies unlock revenue in MENA markets, booking 700+ director-level enterprise meetings for clients in 2022 alone. Dmitry brings deep, hands-on insight into what it takes to sell and scale tech in the Gulf region.

Topics Covered

Why Technology Investments Fail to Change Behaviour

Understand why AI and digital transformation initiatives often fall short despite significant investments. Learn how resistance to change, legacy systems, and limited user engagement can become the biggest barriers to success.

Translating Innovation into Frontline Execution

Discover what it takes to move beyond successful pilots and embed new technologies into day-to-day operations. Explore the role of communication, change management, and internal champions in driving organization-wide adoption.

The Importance of Practice, Reinforcement, and Coaching

Learn why training alone doesn't create lasting change. Understand how continuous reinforcement, peer influence, and coaching help employees build confidence and turn new technologies into everyday habits.

Measuring Performance Gains from Transformation Initiatives

Explore how organizations should evaluate the real impact of technology initiatives beyond adoption metrics. Gain practical lessons from successful transformation journeys and the leadership behaviors that consistently drive lasting business outcomes.

Short Summary

In this insightful episode of The C-Suite Reflection Room, Nikita Jain, Co-Founder of Eubrics, sits down with Dmitry Doshaniy, Founder of 10nTech, to discuss what it takes to turn emerging technologies into measurable business performance. The conversation explores why technology alone doesn't guarantee transformation success, highlighting the importance of user adoption, effective change management, continuous reinforcement, and strong leadership. Through practical examples and real-world experiences, Dmitry shares how organizations can move beyond experimentation to build a culture where emerging technologies become an integral part of everyday work and deliver sustainable business impact.