By Eubrics’ rubric, a good sales pitch passes five points: relevance, specificity, question asked, call to action and right length for the format. These twelve sales pitch examples come with scores, one-line fixes, a template and rehearsal steps. Eubrics is an AI sales roleplay platform for enterprise sales teams, and it sells AI sales roleplay software.

By Maxim Dsouza,

Key takeaways

• A good sales pitch passes five points in order: relevance, specificity, question asked, call to action and right length for the format.

• Twelve sales pitch examples span eight formats: two score 5 out of 5, four score 4, three score 3, two score 2 and one scores 1.

• Counted from these examples, not a benchmark, pitch lines run from 23 to 40 words.

• The rubric is Eubrics’ own scoring guide, not a published standard.

Contents

1. Sales pitch examples: how do you structure a sales pitch?

2. What are good sales pitch examples?

3. How long should a sales pitch be?

4. How to write a sales pitch: what does a fill-in template look like?

5. How do you rehearse a sales pitch?

6. Frequently asked questions

7. Conclusion

In Eubrics’ rubric, a sales pitch is built from five points in a fixed order: relevance, specificity, question asked, call to action and right length for the format. Shopify describes a sales pitch as a short, clear presentation of a seller’s main points, given face to face, by email or on a call. The University of South Carolina Center for Teaching Excellence describes a rubric as a scoring guide that outlines criteria, performance levels and descriptors. The five points below are Eubrics’ suggested framework: a scoring guide written for this article, not a published standard. Each point earns one, so a pitch scores zero to five.

Good sales pitch examples earn all or most of the five points, and each of the twelve below is scored and fixed. The examples below are illustrations written for this guide, not any company’s pitch. The Oxford Learner’s Dictionaries describe an elevator pitch as a brief talk a person gives to sell something or to move someone to act, and two elevator pitch examples appear below. Wikipedia describes a call to action as words meant to draw a quick response, and it can sit inside a sales script. In each score line, a number in brackets is the line that earns the point; a point with no number covers the whole pitch.

Example 1: Cold call opener

1. Hi, I am calling from a scheduling software company.

2. Our platform is flexible and has many features.

3. Do you use a tool to manage appointments today?

Score: 1/5. Earned: question asked (3). Missing: relevance, specificity, call to action, right length for the format.

Fix: Lead with the buyer’s situation and add a next step.

Example 2: Cold call opener

1. You schedule for a dental group, so cancellations land on you.

2. An empty chair means lost time for the group.

3. When a slot opens up, how do you refill it?

4. If that hurts, let me book a short call tomorrow.

Score: 5/5. Earned: relevance (1), specificity (2), question asked (3), call to action (4), right length for the format.

Fix: Swap in the buyer’s own role and task.

Example 3: Email

1. I hope you are well, and I wanted to say hello.

2. You reconcile bank statements by hand monthly.

3. Who owns reconciliation on your team?

4. Reply with a day and I will send an invite.

Score: 3/5. Earned: specificity (2), question asked (3), call to action (4). Missing: relevance, right length for the format.

Fix: Delete line 1 and open with line 2.

Example 4: Email

1. Your agency chases late payments by hand.

2. Unpaid invoices sit unseen until someone sorts them by age.

3. Who chases them on your team today?

Score: 4/5. Earned: relevance (1), specificity (2), question asked (3), right length for the format. Missing: call to action.

Fix: Add a closing line with one next step.

Example 5: Elevator

1. I run a consulting firm that works with businesses.

2. We offer strategy, marketing and operations services.

3. What is your business focused on right now?

4. Give me your email and I will send a time for coffee.

Score: 2/5. Earned: question asked (3), call to action (4). Missing: relevance, specificity, right length for the format.

Fix: Replace lines 1 and 2 with the listener’s work.

Example 6: Elevator

1. You plan events, so you chase venue availability weekly.

2. A slow reply can cost you the date you wanted.

3. Which part of venue booking takes up your week?

4. Give me your email and I will send a walkthrough.

Score: 5/5. Earned: relevance (1), specificity (2), question asked (3), call to action (4), right length for the format.

Fix: Swap in the listener’s own task.

Example 7: Demo open

1. Last week you said your support team repeats the same billing answers.

2. Today I will show one thing: how a saved reply is written.

3. By the end, we will agree whether to try it on your tickets.

Score: 4/5. Earned: relevance (1), specificity (2), call to action (3), right length for the format. Missing: question asked.

Fix: Add one question after line 2.

Example 8: Demo open

1. Welcome, everyone, and thanks for joining.

2. I will show how one purchase order moves from request to approval.

3. Which step of that takes the longest?

4. After that, we will choose a date for a trial.

Score: 3/5. Earned: specificity (2), question asked (3), call to action (4). Missing: relevance, right length for the format.

Fix: Replace line 1 with the buyer’s own problem.

Example 9: Renewal

1. I am calling because my renewals team needs to close this quarter.

2. I want to review the regional report you set up.

3. Which report do your managers open on Monday?

4. I will send a summary, and we can confirm Friday.

Score: 4/5. Earned: specificity (2), question asked (3), call to action (4), right length for the format. Missing: relevance.

Fix: Open with how the buyer’s team uses it.

Example 10: Insurance

1. Your family has grown since you bought your policy.

2. Policies can be complicated, and a review is a good idea.

3. Let us book a policy review call this week.

Score: 3/5. Earned: relevance and specificity (1), call to action (3). Missing: question asked, right length for the format.

Fix: Cut line 2 and ask who is covered.

Example 11: Banking

1. Your pay now arrives in two accounts, you said last month.

2. Which account do your bills leave from, and which holds your savings?

3. Come in on Friday and we will go through your accounts together.

Score: 4/5. Earned: relevance and specificity (1), call to action (3), right length for the format. Missing: question asked, because line 2 asks two.

Fix: Keep one question and drop the other.

Example 12: Retail floor

1. I look after this wall of running and trail shoes.

2. Those are trail shoes, meant for uneven ground.

3. Where do you usually run?

Score: 2/5. Earned: question asked (3), right length for the format. Missing: relevance, specificity, call to action.

Fix: Open on the shopper’s plan; offer to bring a size.

A sales pitch should be as long as its format allows and no longer, which is the fifth point of the rubric: right length for the format. Counted from these twelve sales pitch examples, not a benchmark, the pitches run from 23 words to 40 words, pitch lines only. A spoken opener, an email and a retail floor greeting give a seller different room, so one number would mislead. To check length, read the pitch as the buyer would, and cut any line that does no job, even a friendly greeting. For the spoken talk that follows a sales pitch, see Eubrics’ guide to sales presentation techniques.

To write a sales pitch, fill five template lines, one for each point of the five-point pitch rubric, in order. This sales pitch template marks each blank with underscores. Fill every blank with detail about one buyer, keep one idea per line, and check each line against its test from the five-point rubric. A cold call opener, an email and an elevator pitch use the same five lines in different amounts of space. If a line cannot pass its test, rewrite it before you say it aloud or send it. For a wider view of simplifying what you say, see Eubrics’ post on simplifying sales pitches with AI.

1. Relevance: You ______ (the buyer’s situation).

2. Specificity: ______ (one concrete detail: a role, a task or a situation).

3. Question asked: ______ (one question the buyer can answer)?

4. Call to action: The next step is ______ (one clear step).

5. Right length for the format (check, do not say): Cut any line that does no job, and fit the space a ______ (call, email or demo open) gives.

Rehearse a sales pitch by saying it aloud, scoring it against the five-point rubric, changing one point and saying it again. Saying a pitch aloud shows where you stumble, and a written score turns a vague feeling into a named gap to work on. Changing one point at a time shows which edit helped, because the next score differs by one cause. A partner can play the buyer, and so can an AI roleplay bot that plays the part. Each step below works for a spoken opener and for an email read aloud, and each pass ends with a fresh score.

1. Write the pitch with the template.

2. Say it aloud, or read the email aloud.

3. Note where you stumbled.

4. Score it against the five tests.

5. Change one point, and only one.

6. Say it to a partner or an AI roleplay bot playing the buyer, then rescore.

Eubrics’ AI roleplay bots simulate customer conversations, so a rep can say a pitch to a simulated buyer before a real call.

What is a good sales pitch example?

A good sales pitch example earns all or most of the five points: relevance, specificity, question asked, call to action and right length for the format. Example 2, a cold call opener, scores 5 out of 5 on those points.

How do you structure a sales pitch?

Use five points in a fixed order: relevance, specificity, question asked, call to action and right length for the format. The first line is about the buyer’s situation, one line names a detail, and the pitch ends with one clear next step.

How long should a sales pitch be?

A sales pitch should be as long as its format allows and no longer. Counted from the twelve examples, not a benchmark, the pitch lines run from 23 to 40 words. Cut any line that does no job, whatever the format.

How do you write a sales pitch?

Fill the five-line template: one line per point, in order, with one buyer’s details in each blank. Keep one idea per line and rewrite any line that fails its test. A filled sales pitch template becomes a script you can say.

What is an elevator pitch?

The Oxford Learner’s Dictionaries describe an elevator pitch as a brief talk a person gives to sell something or to move someone to act. Two of the twelve examples here are elevator pitch examples, scored on the same five points.

How do you rehearse a sales pitch?

Say the pitch aloud, or read the email aloud, and note where you stumbled. Score it against the five tests, change one point, then say it again to a partner or an AI roleplay bot that plays the buyer. Rescore after each change.

A good sales pitch passes five points: relevance, specificity, question asked, call to action and right length for the format. Use the twelve scored sales pitch examples, fill the template for your buyer, then rehearse and rescore. To rehearse against a simulated buyer, explore Eubrics AI sales roleplay or Get a demo.